Client: Smartbiometrik
Date: 2019
Services: web design, onepage, branding

01. Briefing

Smartbiometrik is a company that is dedicated to providing biometric certificates with security through five fundamental pillars: dni, fingerprint, signature, selfie and mail.

Smartbiometrik is thought following the idea of being a onepage web with an online store for the sale of its digital certificates in the form of a plugin.

Corporate brand

Create a clear and simple brand for Smartbiometrik together with an isotype that represents one of the pillars that work in biometrics.

Web design

Develop graphic elements that support the content and visually aesthetic and, at the same time, current.


Develop rich content through a keywords list made previously that helps to understand what smartbiometrik is and its benefits.

02. Visual identity

Smartbiometrik is a brand of  digital identity certification through biometric comparison.

The brand is composed for an isotype and a logo. The isotype is a representation of a handprint made with clean strokes. On the other hand, the logo uses a sans serif typeface with a thick stroke where the blue and black hue form an interesting contrast.

03. Prototype

Smartbiometrik has a primarily business target that seeks security for its employees and its customers throught the biometrics. Are you…? Are you sure that you are you?

As a result, a brand has been developed with a sans serif typeface and with two tones: light blue and black, at the same time, the isotype has a footprint shape and uses a color gradient. On the other hand, the website has a custom graphic elements, following the aesthetic of the brand, which support the compression of the texts.

04. Result