The brand is composed of an isotype and a logo. The isotype is a representation of a handprint made with clean strokes.
On the other hand, the logo uses a sans serif typeface with a thick stroke where the blue and black hue form an interesting contrast.
As a result, a brand has been developed with a sans serif typeface and with two tones: light blue and black, at the same time, the isotype has a footprint shape and uses a color gradient. On the other hand, the website has custom graphic elements, following the aesthetic of the brand, which support the compression of the texts.