02. Visual identity
The naming of the brand is Gloria Oñoro | Fresh & Natural Facial Cream, customer’s own name. A naming with meaning, easy to remember, with history, with personality… and with a short and concise subtitle.
A fresh and natural cosmetics brand with simple and modern style that uses warm tones as a background or support that together with a flowers patterns form a beautiful composition.
The idea is to associate each tone and type of flower with a product for this way the customer can link the product with the packaging.
The isotype is composed of the vowel “o” beacuse it is a organic and dinamic form, and is accompanied by the virgilla which it is used when writing de consonant “ñ”.